50 Cent
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50 Cent Biography
In many ways the ideal East Coast hardcore rapper, 50 Cent
endured substantial obstacles throughout his young yet remarkably
dramatic life before becoming in early 2003 the most discussed figure
in rap, if not pop music in general. Following an unsuccessful
late-'90s run at mainstream success (foiled by an attempt on his life
in 2000) and a successful run on the New York mixtape circuit (driven
by his early-2000s bout with Ja Rule), Eminem signed 50 to a
seven-figure contract in 2002 and helmed his quick rise toward
crossover success in 2003. The product of a broken home in the rough
Jamaica neighborhood of Queens and, in turn, the storied hood's
hustling streets themselves, 50 lived everything most rappers write
rhymes about but not all actually experience: drugs, crimes,
imprisonments, stabbings, and most infamously of all, shootings -- all
of this before he even released his debut album. Of course, such
experiences became 50's rhetorical stock-in-trade. He reveled in his
oft-told past, he called out wannabe gangstas, and he made headlines.
He even looked like the ideal East Coast hardcore rapper:
big-framed with oft-showcased biceps, abs, and tattoos as well as his
trademark bulletproof vest, pistol, and iced crucifix. But
all-importantly, 50 may have fit the mold of a prototypical hardcore
rapper, but man, he sure could craft a catchy hook! As a result, his
music crossed over to numerous key markets, appealing to both those who
liked his roughneck posturing and rags-to-riches story as well as those
who liked his knack for churning out naughty singalong club tracks. And
too, 50 didn't forget about his posse. He helped his G-Unit crew grow
into a successful franchise, spawning platinum-selling solo albums for
his group members, lucrative licensing deals for the brand name, and
sell-out arena tours to promote the franchise internationally.
Born Curtis Jackson and raised in Southside Jamaica, Queens, 50 grew up
in a broken home. His hustler mother passed away when he was only
eight, and his father departed soon after, leaving his grandmother to
parent him. As a teen, he followed the lead of his mother and began
hustling. The crack trade proved lucrative for 50, until he eventually
encountered the law, that is, and began making visits to prison. It's
around this point in the mid-'90s that he turned toward rap and away
from crime. His break came in 1996 when he met Run-D.M.C.'s Jam Master
Jay, who gave him a tape of beats and asked him to rap over it.
Impressed by what he heard, Jay signed the aspiring rapper to his JMJ
Records label. Not much resulted from the deal, though, and 50
affiliated himself with Trackmasters, a commercially successful New
York-based production duo (comprised of Poke and Tone) known for their
work with such artists as Nas and Jay-Z. Trackmasters signed the rapper
to their Columbia sublabel and began work on his debut album, Power of
the Dollar. A trio of singles preceded the album's proposed release:
Your Life's on the Line, Thug Love (featuring Destiny's Child), and
How to Rob.
The latter track became a sizable hit, attracting a lot of attention
for its baiting lyrics that detail how 50 would rob particular big-name
rappers. This willingness to rap openly and brashly and the attention
it attracted came back to haunt him, however. His first post-success
brush with death came shortly after the release of How to Rob, when
he was stabbed at the Hit Factory studio on West 54th Street in
Manhattan. Shortly afterward came his most storied incident. On May 24,
2000, just before Columbia was set to release Power of the Dollar, an
assassin attempted to take 50's life on 161st Street in Jamaica, Queens
(near where Jam Master Jay would later be fatally shot two and half
years later), shooting him nine times with a 9mm pistol while the
rapper sat helpless in the passenger seat of a car. One shot pierced
his cheek, another his hand, and the seven others his legs and thighs,
yet he survived, barely. Even so, Columbia wanted nothing to do with 50
when they heard the news, shelving Power of the Dollar and parting ways
with the now-controversial rapper.
During the next two years, 50 returned to the rap underground where he
began. He formed a collective (G-Unit, which also featured Lloyd Banks
and Tony Yayo), worked closely with producer Sha Money XL (who had also
been signed to JMJ around the same time that 50 had), and began
churning out mixtape tracks (many of which were later compiled on Guess
Who's Back? in 2002). These mixtape recordings (many of which were
hosted by DJ Whoo Kid on CDs such as No Mercy, No Fear and Automatic Gunfire),
earned the rapper an esteemed reputation on the streets of New York.
Some of them featured 50 and his G-Unit companions rapping over popular
beats, others mocked popular rappers (namely Ja Rule, who quickly
became an arch-rival), and a few discussed his shooting. This constant
mixtape presence throughout 2000-2002 garnered industry attention as
well as street esteem, particularly when Eminem declared on a radio
show his admiration for 50. A bidding war ensued, as Em had to fend off
numerous other industry figures, all of whom hoped to sign 50, driving
up the signing price into the million-plus figures in the process and
slowly moving the rapper into the up-and-coming spotlight once again as
word spread.
Despite the bidding war, Eminem indeed got his man, signing 50 to a
joint deal with Shady/Aftermath -- the former label Em's, the latter
Dr. Dre's. During the successive months, 50 worked closely with Em and
Dre, who would co-executive produce his upcoming debut, Get Rich or Die
Tryin', each of them producing a few tracks for the highly awaited
album. Before Get Rich dropped, though, Em debuted 50 on the 8 Mile
soundtrack. The previously released (via the underground, that is)
Wanksta became a runaway hit in late 2002, setting the stage for In
da Club, the Dre-produced lead single from Get Rich. The two singles
became sizable crossover hits -- the former peaking at number 13 on
Billboard's Hot 100 chart, the latter at number one -- and Interscope
(Shady/Aftermath's parent company) had to move up Get Rich's release
date to combat bootlegging as a result.
Amid all this, 50 made headlines everywhere. Most notably, he was tied
to Jam Master Jay's shooting in October 2002, the F.B.I.'s
investigation of Murder Inc's relationship to former drug dealer
Kenneth Supreme McGriff, and the shooting incident at the offices of
Violator Management. Furthermore, he made more headlines when he was
jailed on New Year's Eve 2002 for gun possession. The media relished
his life story, particularly his storied brush with death -- and not
just the expected media outlets like MTV -- even such unlikely
mainstream publications as The New York Times ran feature stories
( Amid Much Anticipation, a Rapper Makes a Debut ). By the time Get
Rich finally streeted on February 6, 2003, he had become the most
discussed figure in the music industry, and bootlegged or not, his
initial sales figures reflected this (a record-breaking 872,000 units
moved in five days, the best-selling debut album since SoundScan
started its tracking system in May 1991), as did his omnipresence in
the media.
The G-Unit debut, Beg for Mercy, hit the shelves in late 2003 and soon
went platinum. A new mixtape series with DJ Whookid also kicked off
around this time. Titled G-Unit Radio,
the series would introduce new tracks by the crew along with cuts from
Lloyd Banks and Young Buck, who would both release albums in the coming
years with 50 as executive producer. Rapper the Game would become a
member of G-Unit in 2004, but by the time his solo album came out in
early 2005, things had gone sour with 50. On February 28 as their
collaboration How We Do was climbing the charts, 50 announced the
Game was out of G-Unit on New York's Hot 97 radio station. After the
revelation, members of 50's entourage clashed with members of the
Game's outside the radio station. Shots rang out and one of the Game's
crew took a bullet in the leg.
As this was all taking place, leaked copies of Get Rich's follow-up
were flying across the Internet, forcing Interscope to push the album's
release up by five days. The Massacre was to officially hit the shelves
on March 3, but street-date violations were reported on March 1. By the
next day, everyone from the mom-and-pops to the major chains was
selling the album at a furious pace. Unsurprisingly, it sold extremely
well, rode the top of the album chart for a while, spawned numerous
hits, and kept the 50 Cent train a-rollin' mighty fine amid all the
requisite controversy and plentiful paper-stacking. Later in the year,
the video game 50 Cent: Bulletproof appeared and in November the rapper
starred in the semi-autobiographical film Get Rich or Die Tryin'. The
soundtrack for the film featured 50 and also introduced the first
G-Unit-produced tracks from the veteran duo Mobb Deep. ~ Jason
Birchmeier, All Music Guide
Written by Jason Birchmeier